About Tiffany St James

"Tiffany St James"

Tiffany St James, Channel 4. Photo Courtesy: Paul Clarke

Tiffany is a digital strategist, trainer and international speaker, advising government and industry on greater digital competency. She aligns corporate objectives, people skills and evolving technology to embed practical digital strategy for impactful change and growth.

She is the former Head of Public Participation for the UK Government, advising the government on how to get better at engaging with the public online. The first of its kind, the role encompassed building digital capability in the civil service  as the UK Government strategic lead on all social media training, tools, skills and capability as well as how to involve the public in policy curation on and offline.

She developed, the digital training strategy for Government. She designed and delivered the only social media audit of department’s digital assets and capabilities for the new administration and piloted leadership seminars for behavioural change towards digital adoption. Tiffany created the first social media guidance during a general election for all civil servants and installed bespoke social media monitoring dashboards in every government ministerial office for day one of the new administration. She launched data.gov.uk the UK Government’s data repository and the largest in the world, working with Sir Tim Berners-Lee, the creator of the Web, and Professor Nigel Shadbolt, Head of Artificial Intelligence in the UK. In previous public sector roles Tiffany was the first Director of Communications for Directgov the UK Government’s online citizen-facing service setting up the functions for cross-government and government to public communications from pre-launch to the first 3 years, running the world’s largest web rationalisation programme and advising international governments how to do so. She designed and delivered 4 national public consultations programmes face-to-face and digital delivery resulting in government policy changes, most notably: IPSA’s MPs Expenses Consultation; National Pensions Debate and Dame Carol Black’s state of the UK workplace.

Outside of the public sector Tiffany is the digital strategy consultant to: The Guardian, Microsoft, Channel 4, The Post Office and TalkTalk.

Tiffany, through the agency she founded 10 years ago, embeds social media in organisations or creates revenue for clients through social media products and services.

She devises social media monitoring and outreach facilities as a managed service for clients and undertakes live social amplification of events.

Skills

  • Business and communications strategy
  • Design and embedding of social media strategy in organisations
  • Commercialisation of digital products, tools and services
  • Respected digital authority with a world class digital peer network
  • Course curation and delivery of digital and social media training programmes
  • International digital trainer and speaker
  • Board -level influence

Advisory positions and volunteer network

  • Executive Director to BIMA (British Interactive Media Association) inspiring and supporting digital talent
  • Strategy Board for Rewired State events, agile prototype development and Coding for Kids Lobbyist
  • Fellow of the British-American Project, Leaders under 40, cross cultural understanding US and UK, fundraising, speaker and organisation of national conference
  • Fellow of the Royal Society of Arts

Public speaking platforms Jun 2010 – present

“HMG has just lost a brilliant consultant in @tiffanystjames and their digital agenda will be poorer for it.” Tom Watson MP on Friday 11 June 2010 via Twitter Parliamentary Secretary and Digital Minister 2009

Tiffany’s client list includes: Cabinet Office, Channel 4, Central Office of Information, Government Communications Network, EURO RSCG, The Guardian, Marketing Agencies Association, Microsoft, Panasonic, TalkTalk, Sony and Vodafone.

Photo credit: Paul Clarke

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